The World Federation of Tourist Guide Associations brings together professionals from around the world and organizes a conference every two years, where they discuss the most up-to-date trends and issues in tourism in general, and in the profession of a guide in particular. In 2019, the right to hold the conference was granted to the Association of Guides of Georgia on the basis of a competition: the Association was able to surprise about 300 professionals who came to Georgia for the conference, not only with Georgian hospitality, but also with an interesting and diverse program.
The project Geo Folk Tour, which is not only a musical, but a tourist project as well, also contributed to the success of the conference. In addition to the incendiary program presented at the opening of the conference, during which bright folklore samples of Georgian polyphonic singing were performed, the group also held a master class on Georgian folklore, which was attended by up to 50 guides from different parts of the world. During the master class, regional authentic and highly artistic musical works were performed, as well as the guests of the master class had the opportunity to make a small excursion into the life and